以及内外环境的交互匹配。重点在于理解环境分析思路和.pptVIP

* * 总体要求 掌握内外环境对企业战略制定的作用，以及内外 环境的交互匹配。重点在于理解环境分析思路和 内外环境作用价值，初步了解资源观、能力观、 制度观等理论背景和环境分析必威体育精装版理论发展, 并 掌握运用环境分析工具—SWOT分析、波特分析模 型、六力互动模型、内部资源定位等。 具体目标 环境战略互动框架 内部条件决定论 外部环境影响论 环境分析工具 内部环境 —组织结构 —组织文化 —战略资源 —组织能力 外部环境 —社会环境 —特殊环境 （任务环境） —行业分析 优势与劣势 机会与威胁 业务和战略的确定 组织外部 主 观 解 释 客 观 资 源 组织外部 市场:进入障碍、行业 集中、产品差异 资源:有形资产 亚文化:知识、信念、形象 庞文化:信誉、认知、成败 行 业 范 围 响 应 企 业 战 略 构 思 资源分配 成败界定 资源分配 资源分配 机遇总是垂青有准备的人！ 优势和劣势的相对性和可转化性 机遇与威胁的相对性和可转化性 内因是根本；外因是条件 Organizational purpose Mission Objectives Corporate governance Whom should the organization serve? How should purposes be determined? Business ethics Which purposes should be prioritized? Why? Stakeholders Whom does the organization serve? Cultural context Which purposes are prioritized? Why? Resources and Strategic assets Competencies and Capabilities Assess the nature of the environment Audit environmental influences Identify key competitive forces Identify competitive position Identify key opportunities and threats Strategic position Simple static Dynamic Complex Historical Analysis Forecasting Decentralization of organization Experience learning Scenario planning Environmental Condition What environmental factors are affecting the organization? Which of these are the most important at present time? In next year? Political/legal Monopolies legislation Environmental protection laws Taxation policy Foreign trade regulation Employment law Government stability Sociocultural factors Population demographics Income distribution Social mobility Lifestyle changes Attitudes to work and leisure Consumerism Levels of education Economic factors Business cycles GDP trends Interest rates Money supply Inflation Unemployment Disposable income Energy availability and cost Technological Government spending on research Government and industry focus on technological effort New discoveries/development Speed of technology transfer Rates of obsolescence