Marketing_and_BD_Participant_Notes市场营销与业务拓展培训手册.docVIP

 Contents 目录 Welcome 欢迎词 Marketing and Business Development Overview 市场营销与业务拓展总体介绍 Marketing and Business Development at GHD GHD的市场营销和与业务拓展 Client and Industry Feedback and Influence 客户及行业反馈和影响 Accomplish More Together 一起赢得更多 Marketing and Business Development Tools and Resources 市场营销与业务拓展工具及资源 Marketing and Business Development Plans 市场营销与业务拓展计划 Service Group Marketing and Business Development Internal Focus Plans 业务部门内部市场营销与业务拓展的发展计划 Service Group Marketing and Business Development External Focus Plans 业务部门外部市场营销与业务拓展的发展计划 ? GHD Pty Ltd 2009 This document is and shall remain the property of GHD Pty Ltd. The document may only be used for the purposes for which it was commissioned and in accordance with the Terms of Engagement for the commission. Unauthorised use of this document in any form whatsoever is prohibited.  1. Welcome 欢迎词 Welcome to the SGM Marketing and Business Development Section. 欢迎来到SGM业务部门经理市场营销与业务拓展培训 The objective of this session is to gain essential Marketing and Business Development awareness in your role as an SGM. 这次培训的目的是您作为业务部门经理在争取基本的市场和业务拓展方面的职责 Areas of focus: 重点 The Role of Marketing and Business Development in GHD 在GHD市场营销与业务拓展的职责 Client Feedback and Influence on Our Interactions 在我们的交互作用下客户的反馈和影响 Accomplish More Together – Realising a Client Centred Culture 一起赢得更多—明白以客户为中心的文化 Marketing and Business Development Tools and Resources 市场营销和业务拓展的工具和资源 Looking at your internal and external Marketing and Business Development Activities 关注内部和外部市场和业务拓展活动 Marketing Activity Suggestions and Guidelines Matrix 市场活动的建议和指导 Learning Outcomes 学习成果 By the end of this session participant’s can: 在培训的最后参与者能够： Understand how the Marketing and Business Development activities and expectations influence GHD and their Service Group. 明白怎样开展市场营销和业务拓展活动以及对GHD和他们的业务部门所期望的影响 Contact the appropriate people to assist in their Marketing and Business Development plans and outcomes. 联系适合的人帮助他们实现市场营销和业务拓展的计划和成果 Inco