mgt3303-scmPROTH供应链管理 如何管理整个供应链.ppt

Supply Chain Management MGT3303 Reading: Chapter 7 Learning Objectives Understand the meaning and importance of supply chains Understand the strategic issues in supply chain management Understand the operational challenges, solutions, and techniques of supply chain operations Example of a Supply Chain Example Supply Chain Supply Chain Examples It takes a box of cereal 3+ months from factory to supermarket. Efficient Consumer Response (ECR) initiative - estimates $30 billion opportunity by streamlining grocery supply chain Matching supply and demand: “Boeing lost $2.6 billion in Oct. 97 due to raw material, internal, and supplier shortages…” (W.S.J., 10-23-97) Supply chain management is closely tied to strategic partnerships and logistics Cross-docking logistics inventory practices at Walmart helped them beat Kmart) Supply Chain Management Efficiently integrating suppliers, manufacturers, warehouses, and customers so that products are produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize system wide costs while satisfying service level requirements. every player in the system has to be considered minimize costs across the system efficient integration includes all activities from strategic to operational level information flow is upstream (from retailer to supplier), but product flow goes downstream Notion of Demand Chain Management Supply Chain Management Key Issues in Supply Chain Management Dependence customers depend on suppliers in terms of punctuality of delivery, quality, reliability, etc. How can this dependence be managed? Relationship/Trust By opposition to a contractual relationship What is a good approach? Effectiveness/Productivity Supply chain performance Comparative advantage Key issue of responsibility/equity Key Issues in Supply Chain Management Integration How can one co-ordinate independent companies with: Secretive corporate cultures An orientation toward competition Different