The Difference between McDonald’s and KFC - 山东.ppt

The Differences between McDonald’s and KFC By Cindy The Differences between McDonald’s and KFC 1. Background of McDonald’s and KFC 2. Test on Geographical Advantage 3. Research on People’s Purchase 4. Summary Background of McDonald’s and KFC  Ray Kroc Colonel Sanders McDonald’s KFC Test on Geographical Advantage Time: At 19:25 May 20, 2001, Sunday Objection: people who passed the restaurant within 20 meters in one minute Results: McDonald’s takes the advantage in location. McDonald’s 44/min, 38/min, 39/min 40 people/min KFC 29/min, 15/min, 18/min 21 people/min Research on People’s Purchase VS McDonald’s KFC Consumption of the consumer in McDonald’s These 20 costumers didnt show any preference in a certain kind of food. Consumption of the consumer in KFC People interest in 香辣鸡腿汉堡 and 美国薯条 more than other things. SUMMARY Although McDonald’s and KFC are both American fast food restaurants and in many ways, such as service systems, food-making systems, are quite the same. Our survey in these places shows that there are many differences. The End Thank you ! * *