全球最知名公司成功之道解读之二 GE通用电气管理模式.ppt

* * 3 Appendix GE E-Business Internet Strategies Strategy Definition What is it? Examples Visual Disintermediation Aggregation Community Portal Permeate the Customer’s Space Customer-Specified Products and Terms e e e $ $ Dynamic Pricing e e Take over or remember customer’s data and remember their processes or preferences Get between the buyer and seller Create a community of buyers and sellers Take out the Middle Man Let the customer into design data and processes Create a Market GE Appliances Purchasing appliances online is available for customers along with spares and accessories Direct Selling Provide a broad range of product information GE Lighting Detailed and visual product information categorized for home, business or automotive use GE Supply Creates network for communication between all suppliers Provide products and services to members Remember the customers preferences, payment methods, recent purchases, etc. GE Financial Network Provides Online insurance Quotes and payment facility. Also, updates customers of new offers Customer designs/ configures their own product GE Lighting There is software to download that helps decide the perfect light Auctions GE Xchange Electronic Exchange that allows customers to name their own prices Co-Marketing Relationships Service Partnership Extend service into the customer’s organization Share customers to create a more compelling product GE Medical Systems Other consumable Diagnostic products of suppliers can be purchased along with CT scan spares Direct Selling and Advertising e e Ensuring that the customer needs are met GE Aircraft Engines would keep an inventory of engine’s in stock to meet require-ments and needs. Equity/Warrants: GE is trying to secure either equity or warrants from all the vendors that it is working with to develop it’s e-business strategies E-business Vendor Goals: Secure valuable revenues (internet companies trade at sales multiples) Get instantaneous credibility with m