国产汽车行业竞争力分析.doc

河南农业大学 本科生毕业论文（设计） 题 目 学 院 机电工程学院专业班级 学生姓名 指导教师 撰写日期：月日2009年，我国汽车累计生产1300万辆，同比增长创历年最高使我国成为世界第一汽车生产和消费国汽车产量为万辆，比上年增长％，占全球当年汽车总产量的％连续第二年保持第一汽车制造大国的地位 Competitive Analysis of Domestic Auto Industry Abstract As strong industry relevance, higher price elasticity of demand and price elasticity of income, significant economies of scale, higher capital and technology-intensive degree in modern industry, automotive industry plays a very important role in driving to the development of the entire national economy. In 2009, Chinas total production of 13 million vehicles, an increase of a record high, makes China the worlds automobile production and the consumer. Meanwhile, statistics show that Chinas auto output in 2010 was 18,260,000, an increase of 32% of the world 23.5% of total automobile output that year, the second consecutive year to maintain the status of the first automobile manufacturing country. Although Chinas auto industry is developing rapidly, the competitiveness of Chinas automobile industry is still very weak. The domestic auto industry, increasing output without increasing situation becomes more serious, cycling profits showing a declining trend. Competition among auto companies is still limited to low-cost, low price level, lack of innovation and independent brands. In this context, this article makes a contractive analysis to the industry in advanced countries from the basic theory of competition, combined with Chinas automobile industry, the auto parts industry, automobile industry cluster and so the status quo; makes a relatively objective condition assessment on the competitiveness of China’s automobile industry and proposes a series of measures to improve the competitiveness of China’s automobile industry. Key Words：Auto Industry；Competitiveness；Status；Measures目 录1 引言 1 2 竞争力评价的基本理论 1 2.1 竞争力的涵义及特征 1 2.1.1 竞争力的涵义 1 2.1.2 竞争力的特征 2 2.2 产业国际竞争力的内涵 3 2.2.1 产业国际竞争力的涵义 4 2.2.2 产业国际竞争力的内涵 4 3 国产汽车业竞争力的现状及分析 5 3.1 国