牡丹江市零售业发展战略研究.docVIP

本科毕业设计（论文） 题目：牡丹江市零售业发展战略研究 子题：************************** 设计（论文）完成日期2011年1月15日 学生姓名：### 专 业：国际经济与贸易 班级-学号：### 指导教师：### 评阅人：****** 2011年1月15日 摘 要 零售业是国家经济的重要产业部门，是合理配置资源的重要环节，可为社会提供大量的就业机会，对物价保持稳定有积极作用。零售业的生存﹑发展以及运行状态直接关系到国民经济的安全。 改个开放以来，牡丹江市零售业取得了迅速的发展，呈现一片繁荣的景象。但是我们不能不注意到随着我国从计划经济向市场经济的转变，这些企业在其发展的进程中也暴露出诸如企业规模小，管理水平和技术落后等许多问题，同时受我国加入WTO﹑电子商务﹑经济全球化等因素的影响，牡丹江市大型零售企业也面临着前所未有的机遇和挑战。因此，在牡丹江市零售企业经营实践和理论研究方面还有许多亟待完善的地方，特别是对牡丹江市零售业发展战略的研究。 本文介绍了牡丹江市零售业发展的概况、现状及特点，并从整体经济运行环境和区域经济要素上描述了牡丹江市零售业整体发展环境。并根据政府统计部门的零售业综合数据和企业基础数据，采用市场结构分析、数理统计分析和SWOT分析方法，对牡丹江市零售业的市场集中度、网点特征、以及零售业的竞争优势、存在问题、外部机遇和外部威胁进行了详细分析，并结合牡丹江市零售业未来发展趋势提出了相应的发展战略和发展对策。 关键词：牡丹江市;零售业;市场结构；SWOT分析 Abstract Retailing Industry is very important because it can offer a lot of employment opportunities and have a positive effort to stabilize prices as the key segment for resource allocation . The existing,development and operation of Retailing Industry is in relation to the afeness of national economy. Since the initiation of Chinese economic reforms in 1978 , the retailing have also become one of the most changeable and activity businesses in Mudanjing . However , when our coutry is trying to change the planning system to market-oriented system , a lot problems turn out for the retailing of Mudanjing . For example , the scale of the enterprises is small and the measures of management and the techniques adopted in the enterprises are low . In addition , they are also facing unprecedented challenges and opportunities because of the influence of China’s entering WTO , electronic commercial affairs and economical globalization . Therefore , there are still many aspects demanding improvements in theory research and pratical operation for the retailing of Mudanjiang , especially in the research aboat strategic choice of the retailing of Mudanjiang . This thesis analyzed the density,characteristics of brnnehes，advantages and problems of retail trade ,and oppotunities and threats from outside using synthes