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lipstickeffect口红效应.ppt
* First is that goods should have practical value and additional meaning Second, the goods should have a low price Third, the businessman should make full use of situation to guide consumers and stimulate consumption desire. Lipstick effect Can be applied in many industries An Example Of Sport industry use “Lipstick Effect” promoting Sports Industry. Research studies showed that during the financial crisis sweeping the globe, many companies and factories have been closed down when the sports industry does notdecrease but increase , sports goods production continue to benefit called lipstick effect. So how the businessman many not reduced,and this is the economics phenomenon phenomenon in the development of 1.Take market and expand the scale 2.Pay attention to the propaganda and sets up the brand 3.Sponsor events and Snap the brand How to Use “Lipstick Effect”Phenomenon in Promoting the development of Sports Industry *
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