Jeelong Enterprises欧洲市场开拓的策略与实践.pptVIP

Jeelong Enterprises 欧洲 - 世界重要的统一大市场 Europe - An important market in the world 3,337,000 平方公里 人口:3.7亿(1994) 15个正式成员国，12个国家申请加入，6个将于2004年成为成员国。 德国是欧盟内最大的市场 Germany is the largest market within the European Union 位于欧洲心脏 At the heart of Europe, represent a total population of 853 million.欧洲经济火车头 Germany: locomotive of the European economy全球市场的连接界面 Germany: interface to the most important global markets 开拓欧洲市场的入口 The access to develop the European market 德国的优势:Advantages 创新 Creativity 高效 Efficiency 基础结构 Infrastructure 质量 Quality 将德国作为根据地，在整个欧洲市场上运作 Germany as the basic location, function in the European market. 开拓欧洲市场的入口 Gateway to the European market 最有优势和前景的工业领域： 汽车、能源和环境、娱乐、金融投资、信息通讯、广告媒体、医学药物和生物技术、交通运储等。 Suitable industries: Automobile, Energy and Environmental, Finance, IT and Communication, Media and Advertising, Medical, Pharma and Biotech, Transport and Logistics etc. 汽车工业的大市场 1118家汽车车体配件，电子配件和加工工具供应商1,118 firms in Germany supplying the car-makers with body parts, electronics and machine tools.大部分为中小企业，为德国和国际车生产厂家配套，1998年销售额约4100亿欧元 Most of them SMEs – work for German and international car-makers. Sales in 1998: 811 billion marks. 建立自己的欧洲基地—代表处或销售公司 Build overseas company or office in Europe 建立自己的欧洲基地-代表处或销售公司Build overseas company or office in Europe 案例简析：Case analysis 中国远运集团--大型企业成功的故事The successful story -- COSCO  案例简析：Case analysis 一个汽车部件生产企业在德国/欧洲的市场发现The findings from a Chinese auto-parts producer in Germany/Europe market 全面了解欧洲市场是第一步Fully understanding the European market is the first stepGet into the market as Chairman Mao said: If you want to know the taste of a pear, try it yourself. Vielen Dank!Thank you very much! * * 主讲:Jerome Feldman 德国吉龙企业（咨询）公司总裁 欧洲市场开拓的策略与实践 The strategy and implementation for European market development 市场开拓的方法与步骤 Methods and procedures 目标市场调研 Market investigation ? ? ? 它需要的是什么 我的产品是否符合这