安徽省经济林产品市场营销模式探讨_以安徽省世界银行贷款林业项目为例.pdfVIP

2008, 26( 2) : 80 -83 N onw ood For est R ese arch 安徽省经济林产品市场营销模式探讨 , , , ( , 23000 1) 2 : 2 hm , , , , , , , 5 : ; ; ; : S 759. 3; F 326. 6 : A : 1003- 8981( 2008) 02- 0080- 04 Marketing Pattern of Nonwood Forest Products in World Bank Loan Forestry Projects in Anhui Province ZHA Chao-sheng, ZHAN Jun, ZHAN Ming, ZHOU en-tu ( Fo restr y F or eig n- unded P r oject O ice, Fo restr y Depar tment o A nhui Pr ov ince, He ei 23001, A nhui, China) 2 Abstract: Near ly 20 000 hm o nonw oo d o r est trees had been planted by implement o Wo rld Bank loa n or estry pr oj ect s in A nhui pr ov ince . I n or der to help a rmer s to sell nonw o od or est ry pr oduct , mar keting sy stem had been set up by u sing existing m arketing system and helping arm ers to establish coo per atio n o rg anizatio ns, asso ciatio ns, specialized tr ading market and other measures . It can solve the di iculties and pr oblem s in nonw oo d or est pr oduce sales and e ectiv ely pr o mote no nw o od or est pro ducts sales . So me main measur es and methods o dev elo ping nonw o od or est pr oducts mar ket ing w ere bro ug ht or w ar d , ro m t he aspect s o streng thening or g anizat ion and leadership , integ ra ting ex isting r eso urces, increasing science and techno lo gy inv estme