unit12.pptVIP

商务英语Unit 12 COMPETITION 教材：新视野商务英语（上） Unit 12 COMPETITION Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework Objectives When the learners finish learning this unit, they should be able to Know the importance of competition and how to deal with the various problems in competition. Collecting information on competition Language focus Present perfect: present result Present perfect: unfinished past Pronunciation: strong and weak form of have ,for Lead-in How many brands of soft drinks can you name? How many manufacturers can you name? Who are the market leaders or main competitors? Is the soft drinks market very competitive? Skills Writing: Curriculum Vitae Reading: Pepsi and Coca-Cola Listening: competing in a global market Key vocabulary open market achieve one’ goal objective management consultant competitors efficient compete with market share aggressively main competitors market leaders strategy outsider management consultant performance recommend analysis opportunity threat Global market place presence Goal: objective Present Perfect We use the present perfect to talk about: 1. How a past action has consequences in the present. § The two companies have merged. Past action: they merged Present result: There is one company now. § We’ve opened a new office in Paris. Past action: We opened a new office. Present result: We’ve got a new office in Paris. 2. An action or state which started in the past and still continues. §The company has had an office in Moscow since 1992. § She has worked for the family business for 35 years. Pronunciation: Strong and weak forms of have, weak formsof for Listen and note the difference in pronunciation of the words have and has. weak strong It has been a success. Yes, it has. What