2013年考试宝典职称英语六级资格考试阅读理解模拟分析题.docVIP

2013年考试宝典职称英语六级资格考试阅读理解模拟分析题 本文介绍2013年考试宝典职称英语六级资格考试阅读理解模拟分析题，供2013各考生备考练习，如需更多考试资讯，敬请关注考试宝典，考试宝典手机版，让您随时随地学习，轻松过考！ 阅读理解 单项选择：The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors Does it seek to acquire a company abroad Is a new product to be introduced Are new government regulations threatening the companys profitability Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect. Note that we have spoken of an objective, not a set of objectives. One cannot create at favorable climate among the financial community, emphasize ones concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will confuse the reader and in the end he will absorb nothing. After the prime reason for investment in the campaign has been decided upon, the second step is to collect all the information that one wishes to convey to the selected audiences. Since there is only objective for the campaign, one assumes that the audience has already been clearly identified during the selection of the objective. The third step involves the selection of the best possible media to be used in the campaign. It is alarming how many advertising experts first create the campaign and then select the media. The print media are quite distinct from such media as radio and television in their advertising capabilities. Even within the print media there are critical differences in style and approach which must be noted by anyone designing an advertisement for printing in a newspaper as opposed to a magazine. Magazine adver