The Supply Chain Game (Network Design).doc

The Supply Chain Game (Network Design) Welcome! The Supply Chain Game is an online simulator where you can expand and manage a network of factories and warehouses to supply new markets in new regions on the fictional continent of Pangea. PANGEA The Product Jacobs Industries’ only product is an industrial chemical that can be mixed with air to form foam that is: Lightweight; Stable over a very wide range of temperatures; A very efficient thermal insulator; A very efficient acoustic insulator. Jacobs sells to manufacturers of products that will pay a premium for foam insulators with these properties. All of Jacobs customers purchase the foam chemical as a substitute for competitors products. If Jacobs cannot meet the order when it is received, the customer makes its purchase from a competitor without any loss of future demand. The Demand Calopeia: Air conditioner retrofit kitsThe original application of the foam is for kits to retrofit or repair old industrial air conditioners. The properties of the foam made it possible to improve the efficiency of existing air conditioners within the constraints imposed by existing facilities. The industry that builds and sells these kits is concentrated entirely in Calopeia. The market is highly seasonal but otherwise very stable (see also Excel sheet called Calopeia). Sorange: Hardwood floor laminatesHardwood floors are coming back into fashion. A common product addressing this market is a laminated wood panel that is made to snap together to easily cover a floor. However, poor acoustic properties of the laminates have been a problem in apartment buildings and condominiums where sound is easily transmitted to downstairs neighbors. Manufacturing of the laminates is concentrated in Sorange and two large manufacturers of laminates will add premium product lines with better acoustic insulation on day 640. Those laminates are a market for Jacobs foam chemical. Demand on day 640 is expected to be 0 and grow linearly until day