市场营销毕业论文（设计）-关于贵都中心营销策划的构思和执行方案.doc

景德镇陶瓷学院 科技艺术学院本科生毕业论文(设计) 题目： 学　　号： 姓　　名：　　　　　　　 院 （系）：法商系　　　　　　　 专　　业：　　　　　 指导老师：　　　　　　　 完成日期：20年月日 bstract As our countys rapid economic development, and the third industry in the national economy the proportion of have increased greatly, the real estate industry after 20 years of development, has become a pillar industry of my county economy. The current real estate market, commercial vacancy phenomenon still exist but also more serious, which will not only restricted real estate development enterprises sustainable development activities, and at the same time, form a lot of bad bank loans, the impact of the my county economic development. The current real estate marketing of my county levels are low, marketing operation and theoretical research is not mature. In the real estate market to JinXianXian preliminary investigation based on the projects for the core, in view of the current JinXianXian real estate the supply and demand of market competition and the same situation, and make analysis. To the project to examination and thinking, enhances strong points and avoid weaknesses, rules from risk. Paper expensive all center on the planning and real estate marketing scheme of achievements, this article analyses the current real estate marketing, most of the existing problems. The market localization thoughts have got the attention of the industry, a concrete operation is still relatively weak. Especially the development of project investment decisions based on the information not enough to fully and accurately, this is a real estate development investment decision-making errors and lead to the late development project is the main reason for the poor sales. This article in view of the market orientation in research and discusses the conception and plan, to construct the development of real estate market positioning of the working content and operation flow mode. Keywords：swot, expensive all center, strategy 前提 目前，进贤县“贵都中心”项目目前正处于全面