Ams的计费和CRM方案.ppt

Convergent Billing CRMToday’s Fragmented Reality Separate billing systems to support prepaid postpaid, voice data etc.: increases a MSPs total cost of ownership (TCO) maintenance, upgrade and operational costs …and separate billing and CRM platforms for customer support obscured view of the customer base inability to offer innovative service and price plan bundles based on: business intelligence with respect to customer profiles, behavior and segmentation Prepaid-Postpaid Convergence- What’s happening in Asia-Pac? Recent Evolution…Closing the Gap - Challenges Enhanced Customer ServiceIntegrating Billing and CRM CSP ChallengesCustomer Relationship Management Giving the company a consistent, single view of the customer Giving the customer a single view of the company Analyzing customer information and predicting customer behaviour Conducting effective marketing campaigns to increase high-valued customer base Emerging ServicesIntensifying the Need for Reunion Prepaid-Postpaid Convergence- and Beyond… Growing desire for convergent accounts flexibility to set-up some services as prepaid, some as postpaid. And Beyond… select payment method at the time of purchase i.e. ‘Nowpaid’ E.g. a customer consuming a mobile game with a one-time charge can decide from: a prepaid balance postpaid account a credit or debit card loyalty points Convergent Prepaid / Postpaid Billing CRM- A Customer Case Study The Way Forward Requirements for the Next Generation - Proprietary and Confidential Information of Amdocs- * * amdocs The Worlds Leading Provider of Billing and CRM for the Communications Industry Confidential Information of Amdocs * Dr Weiming Li Vice President Sales, Amdocs APAC Division Convergent Billing CRM Key to success of Mobile Service Providers Focus Change: “Land Grab” vs “Revenue Maximisation” No longer “Growth at any cost” Conflicting KPIs: Subscriber Growth and ARPU “Low value” vs. “High value” customers Can they be identified? Dif