商务函电 第一章.ppt

Chapter One Business Letters Section 1：The Layout of Business Letter standard parts（基本部分） the letterhead 信头 the inside address 封内地址 the date 日期 the salutation 称呼 the body of the letter 正文 the complimentary close 礼貌结束语 the signature 签名 optional parts（可选部分） (1) the references 编号 (2) the attention line 经办人 (3) the subject line 标题（事由） (4) the enclosure 附件 (5) the carbon copy notation 抄送 (6) the reference notation 经办人代号 (7) the postscript note 附言 The structure of a business letter 1)信头(letterhead) 　　　　　　　 －－－ 2）编号，日期3）封内名称和地址 (inside address) (reference and date)4）经办人(attention line) 5）称呼(salutation) 6）事由（标题）(subject) 7）正文(body) 8）结尾敬词(complimentary) Name of company 9）签名(signature) 10)经办人代号 the reference notation 11）附件 (enclosure) 12）抄送(cc to XX) 13）附言(postscript) The form of a business letter Full-block style （全齐头式）（美） Indented style （缩行式）（英） Modified block form （改良的齐头式） Semi-block format with indented paragraphs （半齐头式或混合式） 1.full blocked style（全齐头式） The Wilson Company 1377 Main Street Dallas, Texas 75226 U.S.A. February 5, 1999 ? Nippon International Trading Co. Ltd. 3 Nihonbashi, Honcho 3 Chome Japan Gentlemen:? We’re sending you our latest pricelist …… We are looking forward to hearing from you soon. ? Truly yours, ? THE WILSON COMPANY William Robertson, President WR / ea 2.indented style 3.modified blocked style Nippon International Trading Nihonbashi, Honcho Chome 3 Chuo-ku, Tokyo 104 J