外贸英语 第二讲.ppt

外贸英语 第二讲 -------Chapter two 商业信函之（建立业务关系，询盘，还盘，发盘，下订单）及外贸常用语选编 回顾： 1.商业信函：原则？ 7 “C”s？ 2.商业信函：结构？九宫格？ 7 “C”s Courtesy 礼貌 Clarity 清楚 Consideration 体谅 Conciseness 简洁 Correctness 正确 Concreteness 具体 Completeness 完整 例句： Exercise: Dove Trading Co.Ltd 283 Red House Street Dalian, P. R. China 116000 Deep Blue Food Company 23 Swan Lake Road Liverpool Britain FYI?: 供参考的意思for?your?information 第一部分： Establishing Business Relations Channels: Structure of the body: How to write effective company profiles? 总体概况：包括公司的性质、业务范围、在同行中的地位、成立时间、总部等。旨在勾勒出公司的总体形象。 国有: state – owned 合资: joint venture 独有: private 业务范围: business scope/ line 同行地位: position in a specific business area 成立时间: founding time/ history 总部: headquarters estone- /en/about.asp 迈士通公司简介.doc How to write effective company profiles? 1. 描述产品或服务种类（products/services) Haier now manufactures a wide rage of household appliances in 96 categories with 15, 000 specifications and exports products to more than 160countries. How to write effective company profiles? 2. 经营策略和目标（strategies and mission) The people of Northwest Airlines will provide reliable, convenient and consistent air transportation that meets or exceeds customer expectations and earns a sustainable profit. How to write effective company profiles? 3. 股东 /合作伙伴 /供应商/ 客户（major shareholders/partners/suppliers/clients) Today, Hewitt’s clients include more than half of FORTURE Global 500 companies. How to write effective company profiles? 4. 企业文化（corporate culture) We are committed and share philosophy of excellent levels of service quality and warm hospitality. We strive to cater and provide facilities and services for all needs. How to write effective company profiles? d. 展望未来：介绍公司未