外贸英语 第一讲.ppt

外贸英语 第一讲 -------Chapter one 商业信函：原则与结构 外贸常用语选编 The principles of effective business communication Structure and Style of business letters 第一部分： The principles of effective business communication. What is business communication? Business communication refers to all the message that are sent and received for business purpose. Such as letter, memo, fax, e-mail, telephone, voice mail. 1. Why the ability to write is a business asset? A great deal of business is transacted in writing. Effective business writers can use their skill to help increase their company’s sales and profits . Proficiency in writing gives the person in business a personal advantage. 1. Why the ability to write is a business asset? Reach a deal Improve customer’s satisfaction Promote the sale of your products Keep a good impression of your company Enhance your work efficiency E-Commerce Includes: Market Research Negotiating Producing Delivering Money Transferring After-Sale Service Providing 2. Writing Principles of business Letters 2. Writing Principles of business Letters Five-steps Preparing Objective, Reader, Scope Formatting Layout of the document 3) Organizing Gathering information, sorting details, and making outlines. 2. Writing Principles of business Letters Five-steps 4) Drafting Start where you feel the most comfortable. Don’t worry about possible mistakes Focus on the ideas you want to present. 5) Revising Check on the overall tone and format. Ask for advice from colleagues. Directions: Revising Box Dose my writing include every element of a business letter? Am I clear about my writing purpose? Have I made effective use of layout and white space in the letter? Have I sorted out the facts appropriately? Have I organized the contend logically? Have I written it concisely and politely? Have I checked everything including grammar, punctuation and spelling?