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学号:10440630059
安徽冶金科技职业学院
毕业设计(论文)
题目: 浅 目录
摘要································································3
关键词······························································3
一、酒店业的竞争形势··············································4
（一）竞争日益激烈·················································4
（二）竞争层次不断提高·············································4
二、核心竞争力的定义、内容以及作用·····························5
（一）核心竞争力的含义·············································5
（二）核心竞争力的内容·············································5
（三）核心竞争力的作用·············································6
三、海外海酒店的竞争环境··········································6
（一）酒店的外部环境················································6
（二）经济水平对酒店发展的影响······································7
四、海外海酒店的核心竞争力及不足································7
（一）企业文化······················································7
（二）企业服务质量··················································7
（三）企业管理制度··················································8
（四）企业人力资源··················································8
（五）企业品牌······················································8
（六）企业存在不足··················································8
五、提高海外酒店竞争力的几点建议·································9
参考文献·····························································10
致谢··································································11
摘要：马鞍山海外海皇冠假日酒店是洲际品牌大酒店，它能够在洲际上立足完全是凭借着自身的核心力量，“马鞍山海外海”是马鞍山上市公司马鞍山（洲际）有限公司的品牌，该酒店集团的总部设在杭州，马鞍上海外海一向注重硬件设施的豪华舒适，加上洲际有人的殷勤好客之道，成为适合洲际人文化的知名酒店品牌，因此本文对马鞍山海外海皇冠假日酒店的核心竞争力做一下浅谈，希望对马鞍山海外海皇冠假日酒店的竞争力有所了解，并对其酒店的发展起到一定的作用。
关键词： 酒店 竞争 核心竞争力
Analgses of Haiwaihai Hotel Core Cometitiveness
Abstract: Ma an shan overseas sea crowne plaza is the intercontinental brand hotel, it c
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