Google 有哪些信誉好的足球投注网站质量评分指南 v1.0.pdf

Search Quality Rating Guidelines Version 1.0 November 2, 2012 1 General Guidelines November 2, 2012 Preface 4 Part 1: Rating Guidelines 5 1.0 Welcome to the Search Quality Rating Program!5 1.1 URL Rating Overview5 1.2 Important Rating Definitions and Ideas 5 1.3 The Purpose of Search Quality Rating6 1.4 Raters Must Represent the User6 1.5 Internet Safety Information 6 2.0 Understanding the Query 7 2.1 Understanding User Intent 7 2.2 Task Language and Task Location 8 2.3 Queries with Multiple Meanings 8 2.4 Classification of User Intent: Action, Information, and Navigation – “Do-Know-Go” 9 3.0 The Language of the Landing Page 12 4.0 The Rating Scale 12 4.1 Vital 12 4.2 Useful 13 4.3 Relevant 13 4.4 Slightly Relevant 14 4.5 Off-Topic or Useless 14 4.6 Unratable 14 5.0 Rating: From User Intent to Assigning a Rating 17 5.1 User Intent and Page Utility 17 5.2 Location is Important 18 5.3 Language is Important (This section is for Non-English Task Languages) 18 5.4 Multiple Interpretations 18 5.5 Specificity of Queries and Landing Pages 21 5.6 Common Rating Problems 21 6.0 Flags 25 6.1 Spam Flag 25 6.2 Pornography Flag 25 6.3 Malicious Flag 26 6.4 Compatibility