白酒市场营销策略论文范文格式.pdfVIP

白酒市场营销策略论文范文格式 白酒市场营销策略 摘 要：随着经济水平的不断提高，消费者对白酒的要求越来越高。白酒企 业为了摆脱困扰纷纷开始进军中高端白酒市场，以前“曲高和寡”的中高端白酒 市场也出现了激烈的争夺战。与残酷的竞争事实相比，我省白酒行业的营销还处 于起步阶段，很多营销理论在白酒行业都没有得到很好的应用。针对这一现状， 本文通过资料的收集，理论联系实际，旨在为中高端白酒明天的发展提出自己的 见解，希望能为“苦难深重”的白酒行业做出自己的一点贡献。 关键字：中高端白酒、营销策略 The marketing strategyofhigh-end samshu in XXProvince The marketing strategyofhigh-end samshu in XXProvince TThheemmaarrkkeettiinngg ssttrraatteeggyyooffhhiigghh--eennddssaammsshhuuiinnXXXXPPrroovviinnccee Abstract: Abstract: AAbbssttrraacctt:: With the continuous improvement of economic, consumers have become increasingly demanding samshu. The samshu trade begin to overcome production Numerous capacity samshu state miscellaneous, in order to extricate oneself from a predicament on the advanced samshu market while beginning to march one after another, the fierce fight appeared too on the unpopular advanced samshu market in the past. Compared with cruel competition fact, the marketing of the samshu trade is still at the starting stage, a lot of marketing theories have not got very good application in the samshu trade. To this current situation, this text passes the collection of the materials, it aim at for in last ones own opinion by samshu development of tomorrow,it is can make ones own some contribution of for samshu trade not of our country when”suffering the very grave“not to hope. Keyword: Keyword: KKeeyywwoorrdd::marketing; samshu; consumer 目 录 目 录 目目 录录 一、引言………………………………………………………………………………1 二、白酒业的介绍………………………………………………………………1 （一）白酒市场产品归类……………………………………………………… 1 （二）白酒营销的流派……………………………………………………2 三、白酒业环境分析……………………………………………………………4 （一）宏观营销环境分析………………………………………………………4 （二）行业竞争分析……………………………………………………………5 四、中高端白酒市场现有营销策略存在的问题………………………………6 （一）产品策略存在的问题……………………………………………………7