剑桥商务英语BEC中级口语课程讲义(第一课时)【荐】.pdfVIP

剑桥商务英语BEC中级口语课程讲义（第一课时） 剑桥商务英语BEC中级口语课程讲义（第一课时） 剑剑桥桥商商务务英英语语BBEECC中中级级口口语语课课程程讲讲义义（（第第一一课课时时）） Introduction ⅰ、Why take BEC exams? strong growth rigorous quality control wide suitability wide business context value for study and business career international recognition for work and study ⅱ、What is International Business English? 什么是国际商务英语？ 国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的 英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、 保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语 不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。 ⅲ、HowtolearnInternationalBusinessEnglish? 怎样学习国际商务英语？ 掌握一定的商务英语词汇、短语和句型。 (1) 词汇方面 commercial e.g. The TV show was interrupted by too many commercials. prospect e.g. He called on some prospects but failed to make a sale. make e.g. These products are of Chinese make. The factory manufactured five makes of tractors. (2) 短语方面 soft selling hard selling Somesalespeopleadoptadirect‘hardsell’approach,whileothers use a more indirect ‘soft sell’ approach. have a bad year Thecorporationishavingabadyearanditwillprobablybenecessary to dismiss a few office staff. 商务英语在线学习：/kcnet410/ 1 break into/penetrate the market There is chance that we’ll manage to break into the UK market (3) 句型方面 I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention… (4) 旧词“新义“ honour e.g, All credit cards honoured here. The bank honoured this cheque. cover e.g. I have got myself covered against fire.