南门果道私房菜餐厅知名度调查方案.doc

目录 概要········································2 第一部分 课题概述··················································2 一．课题背景························································2 二．调查目的························································2 三．调查基本情况概述·················································2 1.准备工作阶段······················································3 2.入户调查阶段······················································3 3.问卷汇总阶段······················································3 4. 数据处理阶段·····················································3 5.调查报告撰写阶段··················································3 四．样本容量及样本的质量········································3 第二部分 调查数据的深度分析··································3 第三部分 果道私房菜餐厅存在的问题与相应的对策····················12 一．存在的问题·····················································12 1.地理位置问题·····················································12 2.饭菜的味道问题···················································12 3.餐厅服务水平问题·················································12 4.餐厅的就餐环境问题···············································12 5.个性化服务的问题·················································13 二．对策···························································13 1.独特的宣传方式与手段来打响果道私房菜餐厅的名声···················13 2.提高饭菜质量，推出一些特色招牌菜式·······························13 3.注意服务员的素质，提高服务水平···································13 4.改善餐厅环境的措施···············································13 5.提供个性化服务···················································13 概要 随着南门餐饮行业日益成熟、竞争也越来越激烈。餐厅了解顾客的需求以及对本餐厅的满意度对于提高一个餐厅的竞争力来说是很有必要性的。处理好宾客关系，餐厅的市场客源会更加稳定，在竞争中的优势就会凸现出来。为此，我们受南门果道私房菜餐厅的委托，在2010年4月18日到2010年6月20日这个时间范围内对全体学校学生展开一场调查，旨在通过这次调查，得知学院学生对该餐厅的了解情况与其日常饮食情况。同时，这次的调查课题也是我们统计学期末考试的内容。做这次调查的目的是在全校范围内实行抽样调查和面访调查的方式，通过实践帮助果道私房菜餐厅更好的为广大顾客服务。 按照实事求是的原则，分析调查结果，发现果道私房菜餐厅的知名度与顾客满意度有待改善，还有一些规范的操作性问题都有待纠正，认为应该调整经营策略，留住现有客源，并扩大业务宣传，发展更广的客源。 关键词：果道私房菜餐厅；顾客需求；知名度；发展更广的客源 正文 第一部分 课题概述 一．课题背景 现在学院附近已经有五十多家餐饮店，竞争激烈。因此果道私房菜餐厅了解顾客对本餐厅的满意度以及餐厅在学院学生的知名度也是很有必要性的。顾客的满意度高与知名度大，必然会有很多的回头客。因此本组选