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英语原版--消费者行为.pdf
Market Research
Market Research
Consumer Behaviour
Consumer Behaviour
Part I Marketing Basics
Part I Marketing Basics
Munich Business School (MBS)
Market Research and Consumer Behaviour - Instructor Sven J. Matten
Fall / Winter - 2005 / 2006
Market Research Consumer Behaviour
Market Research Consumer Behaviour
Chart 2 - Sven J. Matten 2005 / 2006
Chart 2 - Sven J. Matten 2005 / 2006
A Simple Marketing System
Market Research Consumer Behaviour
Market Research Consumer Behaviour
Chart 3 - Sven J. Matten 2005 / 2006
Chart 3 - Sven J. Matten 2005 / 2006
Structure of Flows in a Modern Exchange Economy
Market Research Consumer Behaviour
Market Research Consumer Behaviour
Chart 4 - Sven J. Matten 2005 / 2006
Chart 4 - Sven J. Matten 2005 / 2006
The Four P
Components of
the Marketing
Mix
Market Research Consumer Behaviour
Market Research Consumer Behaviour
Chart 5 - Sven J. Matten 2005 / 2006
Chart 5 - Sven J. Matten 2005 / 2006
Marketing-Mix Strategy
Market Research Consumer Behaviour
Market Research Consumer Behaviour
Chart 6 - Sven J. Matten 2005 / 2006
Chart 6 - Sven J. Matten 2005 / 2006
Contrasts Between the Sales Concept and the Marketing Concept
Market Research Consumer Behaviour
Market Research Consumer Behaviour
Chart 7 - Sven J. Matten 2005 / 2006
Chart 7 - Sven J. Matten 2005 / 2006
Old Economy New Economy
Organize by product units Organize by customer segments
Focus on profitable transactions Focus on customer lifetime value
Look primarily at financial scorecard Look also at marketing scorecard
Focus on shareholders Focus on stakeholders
Marketi
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