英语原版-产品生命周期研究.pdf

Life Cycle Concept in Marketing Research WILLIAM D . WELL S and GEORGE GUBAR * This article reviews the ways life cycle position has been used as an independent variable in marketing research. In the United States today most households pass The Life Cycle and Consumer Behavior was the through an orderly progression of stages : organizing theme of an important conference held at 1. The bachelor stage ; young, single people . Ann Arbor , Michigan, in 1954 . Since several of the 2. Newly married couples ; young, no children . papers given at that conference are still among the most 3. The full nest I ; young married couples with useful on this topic, they, along with several other dependent children . papers , are reported here in some detail . a. youngest child under six. In Consumer Finances Over the Life Cycle Lansing b . youngest child six or over. and Morgan [9] described how income, expenditures on 4 . The full nest II ; older married couples with durable goods, assets and debts, and subjective feelings dependent children . about financial position differ at