设计：设计思路design thinking.pdf

Design Thinking Is this our ticket to the big table? Iain Barker Principal, Meld Studios WTF …design thinking… Business Design community community “Design is not art; it is about pragmatic compromise rather than perfection.” Bill Buxton, Principal Scientist at Microsoft Research “Theres something odd going on when business and political leaders flatter design with potentially holding the key to such big and pressing problems, and the design community looks the other way.” Kevin McCullagh /blog/featured_items/ design_thinkingeverywhere_and_nowhere_reflections_on_the_big_re-think__16277.asp “For now, the business community seems to have the ball, and its running with it. But designers cant afford not to be a part of this conversation. If you opt out, the purpose and value of the wider discipline of design is going to get twisted and subverted by well-meaning individuals who dont know what theyre talking about. Designers, surely, need to be at the heart of the design thinking discussion.” Helen Walters /innovate/next/archives/2010/04/design_week_van.html “Design thinking is an approach that uses the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.” Tim Brown /thinking/approach/ “[Design thinking] means stepping back from the immediate issue and taking a broader look. It requires…   …systems thinking…   …deep immersion into the topic…   …tests and frequent revisions…   …done in groups… Perhaps the most important point is to move away from the problem description and take a new, broader approach.” Don Norman /bl