nike 09 yearly review.ppt

The NIKE mother brand gained a lot of exposure in 2008 Olympic Games, and we hope we can bring more exposure to the brand. LiuXiang’s comeback will bring the NIKE mother brand more opportunities of exposure. Suggestions Learning ……. New breakthrough of media strategy the cross channel media placement based on segment consumers makes the placement more accurate New breakthrough of media creative Various media creative demonstrate the inside of the brand and attract more target consumers. New breakthrough of marketing solutions Marketing from web1.0 to web2.0 makes the brand activities more interactive and have more expressive force. Changing and will be changed Service The sina Nike team has greatly changed in 2009. We have a special key account manager which controls the process while provide professional advices. We’ll add more special talents for the Nike team. Cooperate? From sales channel’s business communication to editor’s content communication we suggest sina sport channel’s editors to communicate with Nike regularly in the future. Hope we have a good future! Share Of Voice Basketball. Football NSW Women Tennis Running JDI MAR APR MAY JUN JUL AUG SEP OCT Click More * Chong Dong Campaign NIKE sponsor?the match vests, the match ball and the award. The powerful force in campus: 11 cities, 44 campus, 3369 teams, most 13500 people LBJ MPV Quick Strike Special topic, forum，editor support，people on the internet highly participate in(LBJ video) 2009 All Star Weekend Star equip Color soft placement Blog PR Crazy For Shoes Offline 10 cities and almost 300 member??joined the games. More interactive than internet campaign for NIKE branding. Basketball sport is mainly brought along by matches and celebrities which’s very single。We’ll try more interactive ways. Also we’ll use some more accurate ways to deeply communicate with the target consumers and consolidate the brand