Nike Presentation.ppt

Nike Presentation Zachary Bromert February 26/27th Topics Company Job Description Career Path Hard and Soft Skills Examples of Work The Good, The Bad, The Ugly Words of Wisdom The Company NIKE, Inc. (NIKE), incorporated in 1968, is engaged in the design, development and worldwide marketing of footwear, apparel, equipment, and accessory products. NIKE sells athletic footwear and athletic apparel. It sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors and licensees, in over 180 countries around the world. Its products include running, training, basketball, soccer, sport-inspired urban shoes, and children’s shoes. It also markets shoes designed for aquatic activities, baseball, bicycling, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. On March 3, 2008, the Company acquired Umbro Ltd. (Umbro), which designs, distributes, and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of soccer, under the Umbro trademarks. On April 17, 2008, it completed the sale of its Bauer Hockey subsidiary. Nikes athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. The Company sells sports apparel and accessories covering most of it product categories, which includes sports-inspired lifestyle apparel, as well as athletic bags and accessory items. It markets footwear, apparel and accessories in collections of similar design or for specific purposes. It also markets apparel with licensed college and professional team, and league logos. NIKE sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and other equipment