基于游客认知的城市旅游吸引评价_以大连为例.pdfVIP

第 14 卷第 3 期 辽宁工程技术大学学报 (社会科学版) Vol.14,No.3 2012 年 月 Journal of Liaoning Technical University(Social Science Edition) May 2012 基于游客认知的城市旅游吸引评价 ——以大连为例 袁胜军，牛玉娜，阳 维 （桂林电子科技大学商学院，广西 桂林 541004） 摘 要：以大连市为例，通过对旅游者的问卷调查分析，综合运用层次分析法和模糊综合评价法对大连城市旅游吸引做了定 性和定量评价研究。结果表明，大连城市旅游吸引的综合评价为 “较好”，大连市 4 个方面的城市旅游吸引排序依次为形象 吸引，活动及活动设施吸引，接待及服务设施吸引，旅游环境与氛围吸引。模糊综合评价法适用于城市旅游吸引的评价，而 且评价结果与现实情况相符。 关键词：游客认知；城市旅游吸引；层次分析法；模糊综合评价；大连 中图分类号：F 590 文献标识码：A /kcms/detail/21.1412.C1022.001.html 网络出版地址 ： Evaluation of urban tourism attraction based on tourist cognition ——a case study of Dalian YUAN Shengjun, NIUYuna, YANG Wei (School of Business, Guilin University of Electronic Technology, Guilin 541004, China) Abstract: Based on questionnaire results, qualitative and quantitative evaluation of Dalian urban tourism attraction was made by adopting Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation. Findings show that comprehensive evaluation of Dalian urban tourism attraction is “better”, and the four aspects of urban tourism attraction in Dalian are in rankings attraction of image, attraction of activities and activity facilities, attraction of reception and service facilities, attraction of tourism environment and atmosphere. Results prove Fuzzy Comprehensive Evaluation is suitable for the evaluation of urban tourism attraction and the evaluation results are in agreement with facts. Key words: tourist cognition; urban tourism attraction; Analytic Hierarchy Process; Fuzzy Comprehensive