汽车维修行业现状与发展策略研究.doc

二 ○ 一 二 届 毕 业 设 计 汽车维修行业现状与发展策略研究 学 院：汽车学院 专 业：汽车服务工程 姓 名：吴梓阳 学 号：2206080129 指导教师：张新锋 完成时间：2012年6月12日 二〇一二年六月摘 要 越来越多的电子产品在汽现代汽车诊断设备的使用、汽车维修资讯互联网的应用,以及维修管理软件在汽车维修企业发挥的作用等,处处体现现代汽车维修的高科技特。汽车维修已不再是简单的零件修复准确无误地诊断出故障所在是现代汽车维修的最高境界。 重视汽修 关键字： 汽车维修行业，现状，发展，问题，策略 ABSTRACT More and more electronic products continue to introduce in the automobile manufacturing, promote the repair and maintenance of the vehicle maintenance industry to change the way, such as: reform in the mode of teaching, the use of modern automotive diagnostic equipment, car repair information on the Internet, and the role of maintenance management software in the automotive repair business, etc. all reflect the high-tech features of the modern car repair. Vehicle maintenance is no longer a simple parts repair。Anticipate the occurrence of the fault, before the failure, after the failure, quickly and accurately diagnose the fault, all of these reflect the highest state of vehicle maintenance. In this paper, understanding the status of the foreign auto repair industry, analysis advanced business model of foreign maintenance enterprises, Emphasis on the training of employees in the automotive repair industry; Depth understanding of the current situation of the domestic maintenance industry, analysis opportunities and challenges. At the same time, with the trend of economic globalization and Chinas accession to WT0, the domestic maintenance industry Face with competitive pressures brought about by the outstanding foreign maintenance enterprises. Combining with Chinas basic national conditions and policies, recognize the advantages and disadvantages of our automotive repair industry, As a reference, analysis on the road of development and current situation of foreign auto repair industry, draw lesson from Excellent business model and management philosophy. Meanwhile, in contrast to the current situation of the automotive repair industry with oversea. We can study the market environment, status and