浙江省电子商务发展现状及阿里巴巴模式 宋志斌.doc

浙江省电子商务发展现状及阿里巴巴模式 姓名：宋志斌 摘要：20世纪80年代以来，浙江的专业市场蓬勃发展，并与浙江中小企业相辅相成，形成了许多有特色的块状经济。浙江是较早推动电子商务发展的省份之一，在行业网站、网上购物、中小企业应用和电子商务中介等方面作了积极探索，为各类企业开拓市场、发展内外贸易起到了重要推动作用。通过大力推进第三方电子商务平台建设，发展行业电子商务、专业市场电子商务、面向消费者的电子商务等有效手段，浙江的电子商务取得了显着成绩，目前浙江省已经成为我国电子商务、网上市场发展最发达的地区之一。 然而，信息技术的发展和因特网的普及，特别是电子商务的出现和发展，冲击和改变着传统的商品交易方式，专业市场原有的功能与优势也面临着极大的挑战。如何面对挑战，实现电子商务与传统专业市场的结合，是浙江经济在电子商务时代发展面临的新课题。 关键词：电子商务 浙江省 现状问题 阿里巴巴 Zhejiang Abstract：Since the 1980s, Zhejiangs professional market vigorous development, and has complemented one another with the Zhejiang small and medium-sized enterprise, forms many had the characteristic massive economy. Zhejiang is impels one of early electronic commerce development provinces, in the profession website, on-line shopping, the small and medium-sized enterprise application and electronic commerce intermediary and so on aspects has made the positive exploration, developed the market, the development domestic and foreign trade for each kind of enterprise to play the important promotion effect. Through advanced the third party electronic commerce platform construction vigorously, development profession electronic commerce, professional market electronic commerce, face consumers electronic commerce and so on effective measure, Zhejiangs electronic commerce has made the remarkable progress, at present Zhejiang Province already became our country electronic commerce, one on-line market development most develop。 Key word: Electronic-commerce ， Zhejiang　Province ， present situation and question ， Alibaba 目录 摘要．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．１ 关键词．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．１ 引言．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．３ 浙江省电子商务发展特点?．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．４ 浙江省电子商务存在的问题．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．６ 浙江省电子商务的建议．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．７ 阿里巴巴模式．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．8结论．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．１０ 参考文献．．．．．．．．．．．．