论中小企业经营战略.doc

PAGE 15 - 摘 要 中小企业是国民经济的重要组成部分，是经济发展的重要力量。改革开放以来，我市中小企业得到了长足的发展，在推进经济增长，增强经济活力，扩大社会就业，增加地方财政收入方面发挥了重要的作用。但是，我市中小企业总体素质不高，发展规模不大，产业结构不尽合理，政策机制不完善，投融资能力脆弱，制约着中小企业的快速发展。目前在就业问题比较突出，财税增长压力较大的情况下，大力扶持和加快中小企业的发展，对于维护社会稳定，促进经济发展，推动全面建设小康社会进程，具有十分重要的战略意义。 在我国进一步深化改革，建立健全社会主义市场经济体制这一大宏观经济背景下，中小企业将面临更加严峻的挑战；中小企业要在激烈的竞争环境中生存和发展，必须重视经营战略的选择。本文总结了现在的中小企业经营战略中的主要七大战略，分别为可持续发展战略、名牌战略、绿色经营战略、专精战略、差异化战略、依附战略、“空隙”战略。 为了能够在激烈的市场竞争中站稳脚跟，中小企业必须制定、实施适合自身条件和尊重市场经济规律并兼顾各时期社会各因素的短、中、长期的经营战略，以形成其独特的竞争能力。 关键词：中小企业； 经营战略；困境；对策 Take to Medium and small enterprises is the national economy important component, is an important force for economic development. Since the reform and opening up, my city small and medium-sized enterprise obtained the considerable development, in promoting economic growth, enhance economic vigor, enlarge social obtain employment, increase local revenues play an important role. However, my city small and medium-sized enterprise overall quality is not high, the development of small scale, the unreasonable industrial structure, policy mechanism is not perfect, financing ability is flimsy, restricting the rapid development of smes. Currently in employment problem is more outstanding, growth and taxation under the pressure of the situation, give aid to energetically and accelerate the development of small and medium-sized enterprises, for the maintenance of social stability, promote economic development, promote the process of society of overall construction well-off, have very important strategy sense. In our country to deepen reform further, build system of sound socialist market economy this one major macro economic background, small and medium-sized enterprises will face more severe challenges; small and medium-sized enterprises in the fierce competition for survival and development, must pay great attention to the choice of operation strategy. This paper summarizes the present small and medium-sized business strategy in the main seven strategy, respectively, for sus