论企业文化模式研究.doc

PAGE PAGE 18 论企业文化模式研究 【摘要】：企业文化作为当今世界研究的热潮方兴未艾，人们从不同的角度给“企业文化”下过100多种定义。这些定义都有一定的道理，但也都有片面性，不能反映每个企业文化的丰富内涵。作为一个先进的企业，就必须拥有自身的企业文化。一个企业如同一个人一样，是有品行的，而企业品行的反应，就是该企业的文化。那么，什么是企业文化呢？企业文化是一个企业以生产为中心，以提高职工队伍素质为核心，充分调动职工积极性和创造性，以创造最佳经济效益为目的，推动企业物质文明和精神文明建设的一种管理理论和实践活动。又可以称之为“公司文化”或“社团文化”。一个先进的企业文化必须大力增强“四个能力”，即学习能力、沟通能力、响应能力和改进能力，营造创新型的强势文化，提升企业的竞争力。 【关键词】：企业文化 学习型组织 视觉形象 诚信 The development of Baosteel’s culture 【Abstract】：As one of the hottest research spot worldwide, the enterprise culture has been defined in more than hundreds of ways from different angle of views. All these defines make sense, but they are little unilateral because they can not reflect the abundant inside meaning of the enterprise culture. As one of the top 500 corporations, Baosteel should have its own enterprise culture. A company just likes a person; it also needs its own morality, which is enterprise culture. And enterprise culture is a kind of activity that can enhance the employee’s quality, remove the employee’s enthusiasm and creation, and focus on production. It is a kind of activity that promote the development of corporeal civilization and moral civilization which aims at the biggest economic benefit. We can call it “company culture” or “community culture”. An advanced enterprise culture must have four kinds of abilities that are learning ability, communication ability, responding ability and improving ability. So the enterprise culture can build a creative culture and increase the competitive strength of the corporation. 【Key words】:Enterprise Culture, Learning Organization, Visual Image, Honesty 目 录 序言……………………………………………………………………………………5 一、企业文化建设中存在的问题……………………………………………………5 1、核心员工的价值未能充分体现………………………………………………5 2、企业重组导致的文化重组障碍………………………………………………6 二、企业文化的发展要求……………………………………………………………7 1、以使命故事演绎公司的理念形象……………………………………………7 2、以学习型组织树立公司的行为形象…………………………………………8 3、以环境优化提升公司的视觉形象……………………………………………9 4、以宣传广告提高公司的社会认知度…………………………………………9 5、以诚信为本树有社会责任的企业……………………………………………9 三、企业文化的发展方案……………………………………………………………