沂源县住宅市场调研报告-.docVIP

沂源县住宅市场调研报告 2012.04 目 录 前 言··························································02 沂源县概况························································02 第一章 市场分析 一、宏观市场分析··················································04 二、区域市场分析··················································04 三、房产开发现状分析··············································04 第二章 沂源房地产市场发展状况调查描述 一、调查目的······················································07 二、沂源在售主要项目市场调查表····································08 三、调研总结······················································12 第三章 2012年沂源楼市综述 一、市场需求分析··················································13 二、潜在消费者分析················································14 三、沂源房地产市场总结············································16 第四章 天湖项目概况及SWOT分析 一、天湖项目概况··················································19 二、项目SWOT分析·················································20 第五章 天湖项目产品建议 一、目标客群建议··················································21 二、规划设计建议·················································· 三、景观设计建议·················································· 四、住宅产品建议·················································· 五、物业管理建议················································· 第六章 市调报告总结 市调总结·························································· 前言： 本次市调的目的旨在通过市场调查和统计分析，充分了解沂源房地产市场供需空间和价格趋势，确定目标客户群及其对产品和价格的取向，对项目的现有规划提出建设性建议,合理规划项目地块，明确项目定位，较准确的发挥地块环境特质和经济指标，开发出为市场所接受的产品，为制定市场需求的产品提供有效的市场依据，并且有效地控制成本、增强产品的市场竞争力。 现利用社会实践期间通过客观深入的市场调查和科学严谨的统计分析对沂源县房产市场进行了调查。在市调过程中，主要以了解沂源市场供应量、市场需求量；以及对各个楼盘产品卖点调查，了解沂源市场产品的供应结构以及各楼盘的目标客户组成；充分了解当地消费者的消费水平、消费行为、消费习惯调查分析；最终确定沂源市场的产品定位。 在市调活动中，仅采用宏观调查的方式，并对报刊文献资料收集与分析、进行数据分析。（未采用其它方式进行更详尽调查） 此次市调用时2天，工作内容及时间安排如下： 4月18日—4月 19 日 了解现有和在建竞争楼盘情况； 沂源县概况 山东省沂源县地处鲁中山区腹地，位于东岳泰山东部，沂蒙山区西北部边缘，淄博市最南端，位于淄 博、泰安、莱芜、临沂、潍坊5个地级市的结合部，因是山东第一大河--960里沂河的发源地而得名，是山东省平均海拔最高的县。1944年建县，原属临沂地区（现临沂市）管辖，1990年划归淄博市。县域东西长55.6公里，南北宽52.2公里，总面积1636平方公里，辖11镇。 济青高速南线在此设有服务区和出口。全县总人口55.万人，其中非农业人口10.42万人。男女性别比103：100。人口出生率9.5‰，死亡率5.8‰ 。有少数民族7个，3200人。 　　 沂源是典型的山区县。山多地少，人均9分田3亩山