全面了解网站分析中常见且容易混淆的尺度术语.pdf

Avinash Web Analytics 101 Definitions Goals Metrics KPIs Dimensions Targets10 Avinash “” Business Objectives Goals Metrics Key Performance Indicators Targets Dimensions Segments ObjectiveGoalTarget ——“”“” Objective Goal Target Objective ……GoalTarget 1 3 2 …… Avinash Business Objectives “” “” “” Business Objective DUMB Doable UnderstandableManageable Beneficial DUMB SidneyBusiness Objective Business Objective Goals Avinash Goals are specific strategies you‘ll leverage to accomplish your business objectives Goal Omniture Success EventAvinash leverage Goal Business Objective Goal Success Event1+ Success Event2Goal Goal Success Event1+Success Event2Goal Goal Goal Objective DUMB Goal Goal Google Analytics “Goal” Goal Goal “Subscribers ”Goal Goal Metric Metric countPage ViewVisit Visitor ratiobounce rate Page View/Visit Metric “ ”“” Avinash “ ”“” Google Analytics Omniture Key Performance Indicator Avinash KPI KPI Business Objective Goal Business Objective KPI Avinash KPI Average Order Size VisitKPI Visit KPI OmnitureOmniture eVar success events KPIp traffic KPI Avinash KPI KPI RSS KPI Business Objective Goal Business Objective KPI Business Objectives - Goals - KPI’s - Metrics - Magic. Magic Avinash Targets Target KPI KPI target target KPI Target SidneyTarget