_国际商务交际（Business Communication Process Product） .pptVIP

Business Communication 1Process Product 国际商务交际 第一册 Chapter 1 Communicating at work 1. Identify changes in the workplace and the importance of communication skills 2. Describe the process of communication 3. Discuss barriers to interpersonal communication and the means of overcoming them 4. Analyze the functions and procedures of communication in organizations 5. Assess the flow of communication in organization including barriers and methods for those barriers 6. List the goals of ethical business communication and describe important tools for doing the right thing The Food GiantPillsbury Present situation: over 18,000 employees many famous trademarks cross-functional teamwork Changes experienced: acquisitions, merger, restructuring, global market expanding shift from functional silos to work teams Situation during upheaval: Employee morale plummets Rumors fly Productivity sinks Excessive caution mistrust prevail Solution: successful communication Objective 1 changes in workplace and importance of communication skills “There is nothing permanent except change.” Heraclitus of Ephesus (535-475 BC) A Greek Philosopher 1. Heightened Global competition reason: saturated local markets improved systems of telecom advanced forms of transportation result: dealing with people who have different religions, customs, and lifestyles solution: to develop language skills and cultural knowledge 2. Flattened Management Hierarchies hierarchical organization flat organization It means fewer layers of managers separate decision makers from line workers. reason: cutting cost quick reaction to market cha