_市场营销 SWOT 分析 英文版 (HUAWEI E583X-S WIRELESS.doc

HUAWEI E583X-S WIRELESS MODEM Abstract The aim of the report is to have a SWOT analysis of Huawei E5 in the market of Beijing. In the report, I will show the backgouund and development of Huawei. Moreover, I will show the economic environment of Beijing. Then I will introduce the new product-E5. And give an intimate analysis from strength, weakness, opportunity and threat. From the analysis, I will study whether Beijing is a good place for Huawei E5. Finally I will give an recommendation about it. Text: Company: Huawei has been a leading end-to-end IP network and service solution provider with complete self-proprietary intellectual property rights. Huawei is also providing many kinds of products for enterprises and industries. Huawei offers the most complete telecom product portfolio, covering mobile, broadband, core network, transmission network, data communication, value-added services, terminals and services. Featuring high quality, excellent service, low operating costs and high customer priority, it have established comprehensive strengths and continuously provide competitive products and services for customers. Product: Huawei E583X-S wireless modem is a new product. People usually call it E5 for short. It was on display in GSMA congress for the first time. After that,more than 30 companies sign a contract to Huawei on E5 and more than 70 companies were interested in it. It started to be sold in China on December 2009. The price is 1500RMB now in China. HUAWEI E583X-S Wireless Modem (hereinafter referred to as the E5) is a high-speed packet access (HSPA) universal serial bus (USB) modem. It is a multi-mode wireless terminal for SOHO (Small Office and Home Office) and business professionals.You can connect the E583X-S with the USB interface of a computer, or connect the E583X-S with the WiFi. In the service area of the HSPA/UMTS/EDGE/GPRS/GSM network, you can surf the Internet and send/receive messages/emails cordlessly. The E583X-S is fast, reliable, and e