- 1、本文档共45页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
烟草行业2外在分析.ppt
The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis Michael A. Hitt R. Duane Ireland Robert E. Hoskisson The External Environment External Environmental Analysis A continuous process which includes External Environmental Analysis General Environment Sociocultural segment 社會文化面 General Environment General Environment Political/Legal Segment 政治/法律面 General Environment General Environment Global Segment 全球面 General Environment Industry Environment A set of factors that directly influences a company and its competitive actions and responses. Interaction among these factors determine an industry’s profit potential. Five Forces Model of Competition Identify current and potential competitors and determine which firms serve them. Conduct competitive analysis. Recognize that suppliers and buyers can become competitors. Recognize that producers of potential substitutes may become competitors. Five Forces Model of Competition Threat of New Entrants Barriers to entry Bargaining Power of Suppliers A supplier group is powerful when: Bargaining Power of Buyers Buyers (customers) are powerful when: Threat of Substitute Products Product substitutes are strong threat when: Intensity of Rivalry Intensity of rivalry is stronger when competitors: High Exit Barriers Common exit barriers include: Strategic Groups策略性群組 Strategic group: a group of firms in an industry following the same or similar strategy along the same strategic dimensions. The strategy followed by a strategic group differs from strategies being implemented by other companies in the industry. Competitor Environment Competitor intelligence is the ethical gathering of needed information and data about competitors’ objectives, strategies, assumptions, and capabilities Competitor Analysis Future Objectives: Competitor Analysis Current Strategy: Competitor Analysis Assumptions: Competitor Analysis Capabilities: Competitor Analysis what drives the competitor as shown by its future
您可能关注的文档
- 汽车理论课件12.ppt
- 汽车电动座椅系统.ppt
- 汽车电动机.ppt
- 汽车电器与电子技术第7章汽车电子控制技术基础.ppt
- 汽车电器与电子控制系统第一节.ppt
- 汽车电器讲义.ppt
- 汽车电子SPC培训.ppt
- 汽车电子与GPS介绍.ppt
- 汽车电子发展现状_武汉大学(版).ppt
- 汽车电子学-传感器-钟再敏.ppt
- 教科版(2017秋)科学二年级上册2.6 做一顶帽子 教学设计.docx
- 河北高频考点专训四 质量守恒定律的应用教学设计---2024-2025学年九年级化学人教版(2024)上册.docx
- 大单元教学【核心素养目标】6.3 24时计时法教学设计 人教版三年级下册.docx
- 河南省商城县李集中学2023-2024学年下学期九年级历史中考模拟八(讲评教学设计).docx
- 第18章 第25课时 正方形的性质2023-2024学年八年级下册数学课时分层作业教学设计( 人教版).docx
- Module 8 模块测试 教学设计 2024-2025学年英语外研版八年级上册.docx
- 2024-2025学年小学数学五年级下册浙教版教学设计合集.docx
- 2024-2025学年小学劳动四年级下册人民版《劳动》(2022)教学设计合集.docx
- 2024-2025学年小学数学三年级上册冀教版(2024)教学设计合集.docx
- 2024-2025学年高中生物学必修1《分子与细胞》人教版教学设计合集.docx
文档评论(0)