大学创业计划书设计文档 (doc 91页).doc

春晓 家长教育学校 创业计划书 一年之计在于春，一日之计在于晨 一生之计在春晓…… 所在学校：成都医学院 指导老师：杨 晓庆 范 方仕 团队成员：蒲 承诚 康 佃红 高 月琴 张 峻纲 联系电话 E-mail：asukahoushi@ 联系地址：成都市金牛区蓉都大道天回路601号成都医学院 目 录 执行概要 1.1 项目背景····························· 06 1.2 学校及服务简介························ 07 　 1.3 市场分析····························· 08 1.4 管理概述····························· 08 1.5 发展战略····························· 08 1.6 财务分析····························· 09 1.7 风险分析····························· 09 二、学校介绍 2.1 学校情况····························· 10 2.2 服务理念····························· 10 2.3 学校总体发展战略······················· 11 三、服务介绍 3.1 一般学员与会员制度·········································· 12 3.1.1 一般学员·························· 12 3.1.2 会员····························· 13 3.1.3 VIP会员·························· 13 3.1.4 咨询与辅导服务····················· 14 3.2 课程内容····························· 14 3.2.1 幼儿班···························· 14 3.2.2 小学低年级班······················· 16 3.2.3 小学高年级班························ 17 3.2.4 咨询辅导服务······················· 18 3.2.5 会员服务·························· 18 3.2.6 VIP会员服务······················· 18 3.3 专家讲座····························· 19 市场分析与营销策略 4.1 市场分析·························································· 20 4.1.1 宏观环境分析（PEST分析）··························· 20 4.1.2 五力分析··················································· 21 4.1.3 市场容量分析············································· 24 4.1.4 消费市场分析············································· 24 4.1.5 行业发展现状············································· 25 国外市场分析······································· 25 国内市场分析······································· 25 4.1.6 发展趋势··················································· 26 4.1.7 优势分析··················································· 27 4.2 营销战略··············