工商管理毕业设计（论文）-FV传播集团会展人才的培养模式现状、问题及对策.doc

摘 要 会展业是现代科学技术与经济发展的晴雨表，它反映了一个国家、地区乃至全球经济发展的历程。会展业近年来在我国取得了长足的发展，2000-2007年展会数量由1000多个增加到5000多个。无论是从会展业发展趋势的要求上，还是从上，都从方方面面对会展人才提出了更高的要求。全球化、品牌化、专业化对于组展企业来说是目标、是梦想。作为的领导不但要有对市场前瞻的视野，还要熟知行业政策、行业习惯，更要有专业的实战经验。作为的策划组织者，首先要有丰富的行业经验；其次，要有广泛的知识面；再次，优秀的语言表达和出色的文笔；最后，具有非凡的资源整合思想和协调能力。会展行业应该多涌现出高屋建瓴的人物，来引导潮流，提高层次。在当今世界会展业与会展经济迅速发展的背景下，会展人才已成为其中最根本的动力，它对会展业的推动作用是显而易见的。面对这种形势，中国会展业大力培养自己的人才，已经成为当前必须重视解决的问题。认识会展人才市场需求，对于加强会展人才培养和中国会展产业的可持续发展是非常必要的。全球化 品牌化 专业化 会展业 发展趋势 人才培养 可持续发展 ABSTRACTModern science and technology exhibition industry barometer of economic development, which reflects a national, regional and global economic development course. Mice industry in China in recent years has achieved great development, 2000 - chinafloor 2007 by more than 1,000 number increased to more than 5,000. In November 2005, my company FV communication group - Beijing boliche video pr consultant Co., LTD formally join China international public relations association, and become A level members. As stereo marketing communication an important part of public relations of boliche video was founded in 2004, we rely on powerful media release ability and outstanding events planning ability and careful meticulous executive ability, has successfully for hewlett-packard, NEC, Siemens, Microsoft, McAfee, amway, bayer, yeung sum, ican hospital, Chinese society of domestic and foreign well-known enterprise or association planning and organization national and regional brand promotion and event marketing activities. Visible, either from the exhibition industry development trend on demand, or from my company development status, all from the square respect face exhibition talent put forward higher request. Globalization, the brand, ZuZhan enterprise that is specialized for target, is a dream. As my company not only have the leadership to market a forward-looking vision, also known as industry policy, industry customs, more to have professional experience. As the planning organizers, the first to have rich ex