格兰仕英语毕业论文-INTRODUCTIONOFGALANZ.doc

University of Western Sydney Campus College Prepared for University of Western Sydney TABLE OF CONTENTS EXCULTIVE SUMMARY………………………………………………1 INTRODUCTION………………………………………………………..3 OBJECTIVE……………………………………………………………...7 METHODOLOGY……………………………………………………….8 LITERITURE REVIEW………………………………………………...13 ANALYSIS/DISCUSSION……………………………………………..18 Business process of Galanz ………………………………………….18 Five questions to Galanz……………………………………………..27 SWOT Analysis………………………………………………………31 PORTS Five Forces Analysis………………………………………..33 RECOMMENDATIONS………………………………………………..35 CONCLUSION…………………………………………………………39 BIBLIOGRAPHY…..…………………………………………………..41 PERSONAL VIEW.…………………………………………………….43 From: Chen Bin………………………………………………………43 From: Zhou Tao………………………………………………………44 EXECUTIVE SUMMARY When we refer to the problem that China may be the Global Manufacturing Center, Galanz should hold a position in the so-called Made in China; when we speak of the differences between Chinese management and western management, Galanz will be listed into Made in China management no doubt. Actually, Galanz is a very typical example of how native enterprises develop. The fact that some Taiwan enterprises gain great development after transferring their factories into the main land indicates that Chinese manufacturing industry has tremendous superiorities and potentialities. The operating pattern of Galanz certainly has quite enough chances to develop. I wonder if these enterprises can make breakthroughs in their trademark, technologies and then become the tops in the world, though it is impossible now. I am certain that our descendants are more intelligent than us and the prospect of our manufacturing industry will turn brighter. We will use reference the developing history of Galanz thoroughly and gives shallow analyses of Galanz and its 25-year-lasting growth. At first, introducing the background of Galanz and show the Galanz’s achievement about 25-years-lasting. It’s made us know something about Galanz’s circumstances an