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《四叶草主题酒店战略管理研究》 摘要 随着21世纪酒店行业之间的竞争态势日趋激烈以及旅游业的兴旺昌盛，便捷型的经济连锁酒店已不能满足当代人外出游玩时的消费需求。如今的酒店业竞争不再局限于停留在装修风格、装饰艺术、服务项目上了，而是进一步的将酒店的特色文化融入到酒店的各方面当中。当旅客不再满足于日常的住店需求时，精神层次的需求会日趋强烈，转而投向更高层次的且能满足精神层次的消费需求。而把独有的概念文化与当地人情相互贯穿的主题酒店不仅满足了旅客的日常住店需求，还从触觉、嗅觉、视觉、听觉各方面等更大程度上地带给旅客们异乎寻常的住店感受。 本文将选取南宁市四叶草主题酒店作为研究对象，将首先对主题酒店进行概述，再介绍四叶草酒店的背景、企业文化、愿景和使命，接着从四叶草酒店的内外部环境、行业竞争环境等方面进行分析，最后为其制定公司战略，进行战略选择，并说明怎样确保战略的成功实施，怎样去评估战略的最终实施结果。 关键词：主题酒店 战略管理 内外部环境 战略选择与实施 ABSTRACT With the vigorous development of competition in the twenty-first century as well as tourism between the hotel industry ,the convenient type of hotel chains have been unable to meet consumer demand for modern society while people are going to travel.? Competition in the hotel industry currently tend to a higher level and quality of competition - all aspects of the combination of natural culture and human characteristics of the hotel industry will be the future trend of competition.?When the customer is not satisfied to stay daily needs, the psychological will pursue a higher level of spiritual needs.The theme hotel of combining the cultural characteristics with local favors not only meet the daily needs of passengers, but give passengers the distinctive spirit of enjoyment to a greater extent. Strategic Enterprise Management is an enterprise at the macro level through analysis, forecasting, planning, control and other means, to achieve full utilization of the enterprises human, financial, and material resources, so as to achieve an optimal management of enterprises and improve economic efficiency?Comprehensive action. This paper selects Nanning Clover theme hotel as a research object, the first theme hotel overview, then describes the background Clover hotel, corporate culture, vision and mission, then Clover hotel from internal and external environment, industry competition?conduct environmental and other analysis, and finally its development of corporate strategy, strategic choice, and explain how to ensure the smooth implementatio