商务函电Chapter 3.ppt

Introduction In international trade, enquiry plays a very important role both in import and export negotiation. An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms. It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid. Enquiry may be either dispatched by mail, cable, telex, fax, or handed to the suppliers through personal contract. Warming-up Question If you are interested in certain products and want to know something about them. What would you write in your letter of inquiry? Terms 1、询盘 Enquiry 2、 具体询盘 Specific Enquiry 3、一般询盘 General Enquiry 4、询价单Enquiry Sheet 5、报价 Quotation 6、佣金 Commission 7、折扣 Discount 8、递价 Bid 9、折让 Allowance 10、订单 order 11、试订单 Trial Order 12、欧洲主要港口 European Main Ports（EMP） 13、净价 Net Price 14、商标 Trade Mark 15、品牌 Brand 16、规格 Specification Terms 17、尺码 Size 18、存货 Stock 19、批发商 Wholesalers 20、零售商 Retailers 21、分销商 Distributors 22、毛利 Gross Profit 23、样式 Style 24、花样 pattern 定期订购 Place regular orders 1、on CIF basis 按成本报费加运费报价 2、be desirous of 渴望 3、have confidence in 有信心 4、be given to understand 听说 5、quote a price for 报价 6、be prepared to 打算 7、in regard to 关于 8、attractive prices 优惠价 9、place a large orders 大量订购 10、be valid for 有效期 4. A wide range of 各种各样的 5. On behalf of 代表， 为了…的利益 6. Enclosed please find 附上…请查收 7. Promote the sales of 促销 8. Profit margin 盈余，利润幅度 9. By separate post 另邮寄 10. Be in a position to do sth. 能够做某事 11. Competi