课程名称：国际商务英语（双语）.docVIP

课程名称：国际商务英语(双语) 课程编码：7042101 课程学分：2学分 课程学时：32学时 适用专业：国际经济与贸易 《国际商务英语 (双语)》 （International Business English） 教学大纲 一、课程性质与任务 《国际商务英语（双语）》是国际经济与贸易专业本科生的专业选修课，也是一门重要的专业技能深化课程。课程通过活动教学，模拟实际商务环境，介绍国际贸易与国际商务领域中的一些基本概念和知识，其重点在于通过本课程的学习促进学生对英文专业术语的掌握，并在运用商务专业英语进行沟通交流方面有所提高。同时，也为考取剑桥商务英语（BEC Vantage） is a basic course for college students majoring in international economics and trade. This lesson provides basic concept and knowledge of international business. The main purpose is to encourage students to learn necessary English terms and improve their ability to communicate with others in English. 二、教学基本内容及基本要求　 Module 1 1、教学基本内容 1.1 Ways of working 1.2 Making contacts 1.3 Getting through 1.4 Speaking skills: part one 2、教学基本要求 了解：The principle of working and meeting people under different circumstances. 理解：The appropriate topics of business talk and social talk. 掌握：Words, phrases and sentence structures used in making contacts; Communicate with people through telephone in different business situations. Module 2 1、教学基本内容 2.1 Company benefit 2.2 Presenting your company 2.3 Management 2.4 Reading skills: part five 2.5 Writing skills: part one 2、教学基本要求 了解：The principles of company organization and benefit. 理解：How to ask questions about job. 掌握：Words, phrases and sentence structures used in describing company history; discuss with your workmates about the working environment, company development and work arrangement. Module 3 1、教学基本内容 3.1 Starting a business 3.2 Leaving and taking messages 3.3 Business Law 3.4 Listening skills: part one 3.5 Speaking skills: part two 2、教学基本要求 了解：The types of business and legal terms. 理解：How to start a business and obey the legal constraints. 掌握：Words, phrases and sentence structures used in leaving and taking messages on the phone, dealing with legal problems in business. Module 4 1、教学基本内容 4.1 Advertising 4.2 Branding 4.3 Delegating 4.4 Reading skills: part four 4.5 Presenting your own product/service 2、教学基本要求 了解：The principles of making adv