必威体育精装版BEC高级重点词汇解析.docVIP

必威体育精装版BEC高级重点词汇解析 Black?Monday?(股市狂跌的) 黑色星期一Blockbuster?大力促销，生意兴隆e.g.?All?the?major?groups?are?currently?looking?for?the?blockbuster?remedies?of?the?twenty-first?century?which?will?keep?theirprofits?at?current?levels. 目前所有的大型企业都在寻找如何在21世纪大力促销的灵丹妙药，以使利润保持目前水平。Block?release?（到高校进行一周或几周的）短期脱产进修e.g.?We?are?short-staffed?at?the?moment?as?two?of?our?team?are?on?block?release. 我们目前人手不足， 因为小组里有两人脱产学习。Blue?chip? 蓝筹股, 绩优股e.g.?She?put?her?money?into?blue?chips?.她把钱投资在绩优股上Bond?债券e.g.?Government?bonds?are?usually?considered?to?be?a?safe?investment.Bonus?奖金e.g.?We?will?pay?everyone?an?extra?bonus?at?Christmas.Bonus?point?消费（奖励）积分e.g.?These?bonus?points?add?up?to?free?air?miles?or?cash?discounts.Bonus?share?红利股e.g.?Free?shares?are?given?to?long-term?share?holders?are?called?bonus?share.Book-entry?security?记账式证券（由财政部或政府机构发行的证券，无须进行实物票据的转移，避免了遗失和被窃的可能性，而且还降低了处理成本）Book?for?visitors’?suggestions?顾客留言本e.g.?The?hotel?has?a?book?for?visitors’?suggestions?about?improvement.Booking?manager?订房（票）部经理brand?extension品牌推广eg: 1.?The?Coca-Cola?Company?might?have?been?wiser?to?leave?the?old?Coke?alone?and?introduceNew?Coke?as?a?brand?extension.可口可乐公司本应聪明一点, 让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场.eg: 2.?The?idea?behind?a?brand?extension?strategy?is?that?customers?will?accept?the?new?productbecause?they?are?already?familiar?with?the?brand?name.品牌延伸策略背后的理念在于, 顾客因为已经熟悉某种品牌名称而接受新产品brand?identification品牌识别eg:??Brand?identification?insures?shelf?placement?and?other?advantages?in?the?distribution?process.品牌识别确保了产品在货架上占有一席之地,同时也使销售过程中的其他优劣得到保证.brand?image品牌形象eg:?Mercedes?cars?have?a?quality?brand?image梅塞德斯汽车享有高质量的品牌形象brand?leader领导品牌We?are?doing?a?survey?to?find?out?which?is?the?brand?leader?in?the?coffee?market.我们正在进行调查,找出咖啡市场中哪个品牌最受欢迎.Backer?资助人e.g.?For?thirty?years,?this?wealthy?American?businessman?wasthe?backer?of?this?enormously?expensive?project?ofphotographing. 30年来，这位美国富商一直是这项耗资巨大的摄影计划的资助人。Backlog?积压e.g.?we?are?now?faced?with?a?sizeable?backlog?of?orders. 目前我们面临的积压定