基于城市品牌塑造视角下景观体育与上海世博会之互动.pdfVIP

SPORT SCIENCE AND T ECHNOLOGY 2010 ( 31 ) 3 Vol. 31, NO. 3, 2010 基于城市品牌塑造视角下 景观体育与上海世博会之互动* 徐士韦1 ( 1 201701) : 上海世博会将全世界的目光汇聚中国, 聚焦上海, 如何抓住上海世博会这 一契机, 将上海城市的文化 蕴 市政建设和居民生活状态等向国际社会展示, 以此来提高上海的城市形象, 演绎 城市, 让生活更美好 的世博会主 题成为研究的关键所在在分析论证城市景观体育对城市发展推动作用的同时, 对如何以世博会为契机, 通过时 尚前卫的景观体育赛事与世博会的互动以彰显上海的城市活力与魅力提出方略, 实现办世博的同时办上海这座 城市, 更深刻的诠释 城市, 让生活更美好 的世博会主题 : 上海; 城市; 景观体育; 上海世博会; 互动 Interaction of Landscape Sports and Shanghai Expo from the Perspective of Citybrand Shaping XU Shiwei ( Physical Ed cation of Department for Shanghai University of Political Science and Law, Shanghai) Abstract: City is the crystallization of h man civilization. H man was created the city, w hile the city giving h man beings w ith rich, refined and bea tif l life. U rban Landscape Sports is coincided w ith the intrinsic motivation to hold Expo takes the initiative to seek the city! s development as the basis for selfdevelopment. The 2010 Shanghai World Expo w ill make the world! s attention Shanghai conver gence. How to seize the opport nity of the Shanghai World Expo, And Show the city! s c lt ral Con notation, M nicipal constr ction, the living state of residents all aro nd the world. To improve the image of Shanghai, Ded ctive the Theme Better City , Better Life of Shanghai World Expo, Become a key of the research. The Article give the analysis and demonstration of the promotion of rban land scape sports for the development of the city, p t forw ard the Strategies of how to take the Expo as an opport nity to Demonstrate the vitality and charm of Shanghai! s by Interacting the Fashion, avant garde landscape sports events and Shanghai exp