我国企业营销观念创新的取向.pdf

2005 年第11期 No. 11, 2005 ( 总第272 期) SHANGYE JINGJI Total No. 272 [ ] 1009- 6043 ( 2005) 11- 0032- 02 我国企业营销观念创新的取向 1 2 赵 昕 , 王风华 ( 1 ; 2 , 050061) [ ] 随着经济的发展, 企业竞争愈来愈激烈, 企业要想在竞争中生存下去, 就必须 行制度技 术管理营销等创新企业其他创新都是为营销创新提供 一种有益的环境, 以保证营销创新的成功培养 正确的创新型的营销思路, 要有坚忍不拔的精神, 使企业在营销创新中必须创造价值, 同时营销创新要切实 可行, 注意运用合力 [ ] 营销创新; 绿色营销理念; 营销思维 [ ] F272 [ ] A The Tropism on the Concept of Our Countrys Enterprise Marketing Innovation ZHAO Xi, WANG Fenghua Abstract: Along with the economic evelopment enterprise competition is becoming more an more intense, in or er to sur vive, nearly all the enterprises have to go through innovation on the aspect of system, technology , management, marketing an so on. All other measures are being as the factor that offers a kin of beneficial environment to guarantee marketing inno vation to success. Cultivate a correct thought marketing innovation, the presupposition is owne unremitting spirit an also can create value uring the process of marketing . At the meantime the sale measure must be feasible. Last but not the least is that we must utilize the resultant force. Key words: marketing innovation; green marketing; marketing concept , , , , , , , , , , , , , () , , ( ) , , , , , , , , , , , ,