掌握【销售与运营计划 SOP】流程 安库格供应链管理研讨会资料 - 英文版 Mastering SOP Process.pdf

Mastering the Sales and Operations Mastering the Sales and Operations Planning (SOP) Process Monday Tuesday , November 18 19, 2013 Planning (SOP) Process Shanghai Marriott Hotel Pudong East Understanding the fundamentals of the Sales and Operations Planning Process and how to implement it in your company Program Introduction When the global economy took its worst dive in recent history, companies searched for ways to stay on course, weather the economic storm, and most importantly, figure out how to emerge from the crisis as leaders -- out in front of their competition. Managing demand and supply in a volatile environment is one of the key areas that increasingly determines the success of the company in the market place. However, in many companies the plans for the demand side are not well aligned with the plans for the supply side, in some cases resulting even in multiple forecasts and many versions of the truth. Leading companies have implemented the best practice of Sales Operations Planning (SOP) to bridge this gap. Though no rocket science conceptually, they recognize that special attention and effort is required to bring all the key departments together and build a consensus plan with one set of numbers for the whole business. Sales Operations Planning (SOP) is thus the process that provides senior management with the ability to manage its business on a continuous basis, by integrating sales marketing plans for new existing products with the management of the supply chain. The process brings together all plans for the business (sales, marketing, product development, manufacturing, sourcing and financial) into one integrated set of plans. This 2-day interactive training cour