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Research on Coopetition of Mobile TV Based on Network Convergence The Case of CMMB.pdf

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Research on Coopetition of Mobile TV Based on Network Convergence The Case of CMMB

Research on Co-opetition of Mobile TV Based on Network Convergence The Case of CMMB ZHANG Rui, ZHANG Jin-long School of Management Huazhong University of Science Technology Wuhan, China phdzhangrui@ Abstract—This paper first gave an overview of the audience range, and communication operators take mobile development of mobile TV and 3-network convergence, then TV as a new growth point of mobile service market. presented the co-opetition model of mobile TV, including Braet(2008) [3] considered mobile TV a new market jointly isolating mode, cooperation mode, competition mode and co- controlled by broadcasting industry, content aggregator and opetition-equity mode. Finally, based on the example of communication operators, the three parties cooperate and CMMB (China mobile multimedia broadcasting), the co- compete with each other. Shin (2006) [4] pointed out that opetition of mobile TV in China is analyzed. mobile TV is the long-awaited killer application of service operators, DMB of South Korea has some characteristics of Keywords- mobile TV;co-opetition;China mobile multimedia NGN, whether it can become the pillar application depends broadcasting (CMMB); 3-network convergence on if DMB can open NGN environmen