6-Steps-to-Promote-Your-Online-Event.pdf

GUIDE 6 Steps to Promoting Your Online Event Like a Social Media Maven A step-by-step guide for establishing social media presence and using it to promote online events GUIDE Citrix Online Social media has fundamentally changed the way businesses interact with customers and partners. From global sports brands to small technology businesses, marketers everywhere are tapping into social media’s power to connect businesses with people in a two-way dialogue, and nowhere is this method of promotion more applicable than in online events. In this guide, we’ve outlined presentation expert Tom Bunzel’s 6 essential steps for promoting your online presentations, webinars and trainings through social media. Download Tom Bunzel’s 1. Create your social identity. eGuide, “Strategies for To enjoy the benefits of social media promotion and Increasing Social Influence.” connection, you must first establish at least one social channel. Creating a blog and Twitter account is a great way to start — blogs offer a publishing platform where you can provide longer original content, and a Twitter acc